Critically analyses relevant cross-cultural cultural is required including challenges William Wood watches company may face in that new Chinese market and how such cultural differences might impact the international marketing mix strategy of your product there.
International and global marketing: Report 1,975 word report. The already chosen company is: William Wood Watches . The already chosen international market entry is China. William Wood Watches are launching a Chinese inspired design luxury watch. Assume for the purpose of this report you are launching the product FROM the UK market. Already it has […]