Describe the crisis faced by the organization. What communication tactics did the organization use to address its crisis? Refer to both Jack and Warren’s guidance for dealing with crises.
This week, we will be starting our work on Assignment 2. Go to The Wall Street Journal menu item and find an article about a crisis that occurred at a specific organization in the last year. Your company could be in the transportation, healthcare, retail, sports and entertainment, or nonprofit sectors. Considering the course materials […]