Based on the target audience profile and also the brand image portrayed by the two (2) key competitors, describe and rationalise the brand personality that you would recommend for Crown Coffee that will make it stand out from the competitors.
Assignment:Crown Coffee started out as a café serving traditional Italian coffee by the cup. Later on, he added gourmet sandwiches to his menu. This establishment began when Keith Tan, CEO and Founder of Crown Coffee fellin love with coffee when he visited EXrope some \ears back. Unlike other foXnders of cafes that Ze knoZ, Keith¶spassion […]