Analyze the car industry and determine how it segments the market. For each factor, list the relevant segments resulted from segmenting based on that factor and give a brand or brands as examples for that segment.
Book – Marketing: An Introduction (14th Edition) Gary Armstrong Chapter 6: Customer Value Marketing Strategy Part II Read the chapter and answer the following questions 1 Define each of the following market targeting methods: Undifferentiated marketing: [examples would be utilities such as tap water and electricity] definition: Differentiated marketing: definition: examples: Concentrated marketing: definition: examples: […]