Analyze the car industry and determine how it segments the market. For each factor, list the relevant segments resulted from segmenting based on that factor and give a brand or brands as examples for that segment.

Book – Marketing: An Introduction (14th Edition) Gary Armstrong Chapter 6: Customer Value Marketing Strategy Part II Read the chapter and answer the following questions 1 Define each of the following market targeting methods: Undifferentiated marketing: [examples would be utilities such as tap water and electricity] definition: Differentiated marketing: definition: examples: Concentrated marketing: definition: examples: […]

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