What are the other emerging segments of consumers that would be attractive for P&G, such that it might start developing new product lines to appeal to them?
Read the Chapter Case Study “P&G Segments its Market along Multiple Dimensions” from Chapter No- 9 “Segmentation, Targeting, and Positioning” Page: – 308 and 309 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: ⦁ In addition to the list of options presented in […]