Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.
Marketing and Advertising Module Goals After completing this module, students will be able to do the following: Identify and describe the basic digital commerce marketing and advertising strategies and tools. Characterize the main technologies that support online marketing Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between […]