Develop a digital and marketing communication plan with a focus on earned media and social media marketing to drive engagement with the brand in the new market of your choice.

The Pangaia clothing brand defines itself as “a materials science company on a mission to save our environment”. Pangaia – so named after the giant landmass from which the continents as we know them today split apart – produces items from bio-based, recycled fibres and materials made from recycled plastic bottles. The brand is based […]

Critically analyse and evaluate some of the interventions used in practice for meeting the needs of the client group of your choice.

Description Chapter Three: Interventions • Critically analyse and evaluate some of the interventions used in practice for meeting the needs of the client group of your choice Non-pharmacological interventions – Examples Frontotemporal dementia in young-onset in community. Environmental – noise, lightning, toileting, going to an old address. These which can cause behavioural symptoms of aggression […]

Provide some background and data about developments in the digital economy. Explain why market power and monopolies are likely to emerge in the digital economy.

The situation: The rise of large tech firms has led to growing worries about (abuse of) market power and monopolies in the digital economy, and a call for increased antitrust action. In October 2020, the U.S. congress published a report calling for the break-up of big tech monopolies comparing the current situation to the age […]

Writer Kathryn Zickuhr reports that “children’s books, which often feature large illustrations and may incorporate various tactile elements, aren’t as well suited to e-ink or touchscreens.” Do you agree? If so, what exactly is lost by reading a picture book in a digital format?

Readings & Materials (with the exception of Zickuhr’s work, one copy of each picturebook is available in the CSDL; copy must be used in the CSDL—may not be taken home): -Toshi Maruki, Hiroshima No Pika (The Flash of Hiroshima) -Maurice Sendak, Where the Wild Things Are -Shel Silverstein, The Giving Tree -Dr. Seuss, The Sneetches […]

List and describe the specific metrics that measure traffic, audiences, and campaigns. Which ones do you think are most important?Discuss

Description Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements. Part A The term “metrics” is commonly used by digital marketers. Explain your understanding of the meaning of the term. Part B List […]

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