Define channel length. What is the length of a direct channel? What is the length of a channel that involves producer, retailer and consumer?
(13e edition) Chapter 10: Marketing Channels Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept] 1. Define the concept of marketing channel. A […]