What were the impacts of Duracell’s introduction of Ultra on the nature of competition in the battery industry?Discuss

Case Preparation For Discussion (Gillette) 1. Central problem/issue in case: 2. How is the battery industry (please perform a five forces analysis to answer this question)? Has it been changing? If yes, how? 3. What were the impacts of Duracell’s introduction of Ultra on the nature of competition in the battery industry? 4. Why was […]

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