Reflect on how the consumer purchase decision process looks like in an e-commerce context. Based on readings of provided references you are to provide your thoughts on the topic.
E-commerce topics In this assignment you are to reflect on how the consumer purchase decision process looks like in an e-commerce context. Based on readings of provided references you are to provide your thoughts on the topic. Your reflection should include thoughts on: main differences and similarities between online and offline consumer purchase decision processes, […]