Critically compare and contrast the application of ‘prescriptive’ and ‘emergent’ approaches to strategy and outline their role in the delivery of this aim.
Strategy is the comprehensive action plan that identifies the long-term direction for an organization and guides resource utilization to accomplish organizational goals with sustainable competitive advantage” (McCuddy 2007). Critically compare and contrast the application of ‘prescriptive’ and ‘emergent’ approaches to strategy and outline their role in the delivery of this aim. Where possible use examples […]