How is marketing engineering different from “regular” marketing? Give an example from one of the cases discussed in class, and compare how “marketing engineering” was used versus how the firm might have used “regular” marketing instead.
MKTG 562-IDS 540 – At-home – Final Exam – Dec 1-7, 2022 Analysis Using Enginius Instructions: 1. This exam requires analysis of a data set using the Enginius software. The exam is worth 130 points. 2. Part A consists of short essay questions; Part B involves analysis using Enginius. Be sure to answer ALL parts […]