What variables should be considered while making a list of potential countries?What market entry strategy would you suggest would be most appropriate for entering the global market and why?
Case study: Read the following case study- From a small kiosk in a mall established in 1997, Dr. Café has become one of the leading coffee shop chains in the Middle East with more than 600 branches in the world. Dr. Café’s success has been built on its popularity among young and trendy people and […]