Compare and contrast the failure case of Pebble to the failure case of Jawbone, andpresent what your keytakes are from these two failure cases.
PEBBLE SMARTWATCH Pebble, founded by Eric Migicovsky, burst onto the scene in 2012 with a Kickstarter campaign to launch its first smartwatch. It raised $10,266,845 (£6,285,947), the highest amount secured on the platform at that time at a short period of time, to fund the production of the first smartwatch. Pebble proved there was interest […]