Develop a digital strategy for an existing client who wants to develop a forward-thinking digital campaign that leverages key learnings from past campaigns.
Overview: Based on the recommendations outlined in the campaign overview and media plan (Milestones One and Two), you will develop a content plan that identifies both paid, ownedand earned content needs. Prompt: You will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns. You have been […]