Are mission statements critical to successful marketing organizations? Or Are mission statements useless because they are vague?
 Principles of Marketing Q1. Can target marketing ever be bad? Marketers constantly develop marketing programs to appeal to specific targets; some critics have denounced these efforts as exploitive. Target marketers have established marketing campaigns to: Targeting diabetics for ancillary needs such as equipment for taking insulin levels, or Contact lens wearers where driver’s license information […]