Comment on Unilever’s multi-brand strategy. Is this strategy effective or not? If there is data needed to answer this question, explain what you would like to know and how you would use it.
CASE: Fair & Lovely vs. Dark is Beautiful This case summarizes the work of an Indian organization, Women of Worth (WOW), that used a “Dark is Beautiful” campaign to fight skin colour-based discrimination. Despite efforts by campaigns and activists, and 2014 advertising guidelines, the sale of fairness creams made up almost 50% of sales in […]