Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?
8.7. Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited-edition flavor. Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension? 8.9. Musical performer Rihanna recently launched her own makeup line called Fenty. If Fenty make up […]