Discuss whether you propose standardization or adaptation of your brand and marketing-mix strategies in that foreign market, and justify your decision based on all you know already about that country and its people, culture, and market potentials.
DEVELOPING INTERNATIONAL MARKET-ENTRY STRATEGIES: (a) In your group, discuss, decide, justify, and develop your International Market Entry Mode and your Marketing Strategies for internationalizing and marketing in that new target-country you have finally selected in Part 3. (i) – Compare and contrast various market-entry modes in Internationalization of market, including Exportation, Strategic Alliances , and […]