Analyse promotion on and off-line and its impact on sales. Analyse and recommend the choice between push and pull strategy.
This assignment has been designed to allow students to progress the analysis donein AS1 and to have the opportunity to explore further issues of international marketing communications from the perspective the sameorganisationand “reference Market”utilised in AS1.Starting fromthe previous assessment,students will revisit/improve their original submission,and based on the feedback given, improve their submission (formative assessments) so […]