In your opinion, what elements of the Molson Canadian Global Beer Fridge campaign have made it such an enduring success over the years? What is your biggest learning ‘take away’ from the Global Beer Fridge campaign?
Discussion : Global Beer Fridge The purpose of this discussion is to reflect on your learning and to further your understanding of the important elements of event marketing execution. 1. Conduct online research What can you find online regarding the Molson Canadian Global Beer Fridge campaign? Reflect on the history of the experiential/special event campaign. 2. Post your […]