Analyze the process for developing a global marketing strategy.Elaborate on the relevance of the marketing mix in a digitally-driven global economy.

Competencies Addressed in This Assignment and Aligned to Learning Outcomes The following competencies align with indicated learning outcomes and each criterion for the assignment aligns with a competency. Competency 1: Formulate a comprehensive strategic marketing plan. Create a marketing plan. Competency 2: Analyze the process for developing a global marketing strategy. Competency 3: Elaborate on […]

Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.

Country market assessment. 1 Describe the components of a country market assessment. 2 Understand the marketing opportunities in BRIC countries. 3 Identify the various market entry strategies. 4 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.

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