Describe the marketing effort and the population targeted. Defend whether you believe marketing this product or products to the targeted population is ethically responsible.
Advertising executive David Ogilvy, often called the father of modern marketing, once said: “Advertising is only evil when it advertises evil things. ” To what extent do you concur? Review the discussion on marketing to vulnerable populations in Chapter 8 of Hartman et al. (2021). Is such marketing ethically responsible? Is it justifiable? Choose an […]