Choose two service companies with a different level of customers’ contact with the service operation:Critically analyse and compare these two companies regarding the following issues: a)Customers’ profiles, expectations and standards b)The critical components of the servicequality for each of these two companies.
1Coursework International Services Marketing Briefing 2020/21(individual, written)Coursework information Course CodeM8Course Title;International Services MarketingCouse Coordinator D Coursework formatment Weighting100% Word limit3,000 words (+/-10%) (excluding table of contents, appendices and bibliography). Submission dateoon Assignment task Choose two service companies with a different level of customers’ contact with the service operation (high-contact system vs low-contact system). Critically analyse […]