Determine whether your favorite brand has a stated “brand promise.” If so, what is it? If not, identify one from another company of your choice. Remember the brand promise is usually different than a tagline or slogan.
Introduce yourself to your peers. Where are you from? What is your educational and/or professional background? What are your hobbies or interests? • Share your initial thoughts on what brand means to you. How do brands impact your spending decisions? • Choose one of your favorite brands from an industry such as e-commerce, automobiles, shopping, […]