Describe the various integrative communication channels. Explain the methods used to allocate the integrated marketing communications (IMC) budget.
11.1 Learning Outcomes: Describe the various integrative communication channels. Explain the methods used to allocate the integrated marketing communications (IMC) budget. 11.2 Action Required: Chapter Reading: Read Ch-18 “Integrated Marketing Communications” from the text book- Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education. Video Link: Watch the following video. HSN: Integrated Marketing Communications https://www.viddler.com/embed/98befd5 Summary of the […]