Discuss whether the IDEO way will work for your profession(Graphic Communications).

A tiny firm called IDEO redefined good design by creating experiences,not just products. Now it’s changing the way companies innovate Who is IDEO, and what is it good at, considering the nature of its clientele? Briefly describe the IDEO way in your own words. Discuss whether the IDEO way will work for your profession(Graphic Communications).

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