Choose a recent case of corporate crisis. Use Benoit’s Image Restoration Theory to analyse the image repair strategies used by the company during the crisis.
Description Choose a recent case of corporate crisis. Use Benoit’s Image Restoration Theory to analyse the image repair strategies used by the company during the crisis. Module: Business Discourse and Communication The material for your analysis may include extracts from the company’s website, press releases, annual report, social media pages as well as print and/or […]