Reaction Paper Instruction and Rubrics During the semester, you will conduct an individual reaction paper. You willProvide your analysis of the chosen IMC campaign. work on an advertising/ IMC campaign. This is a case study assignment on a selected advertising campaign, but we will focus on the IMC aspects of the campaigns beyond advertising. Find […]
Description Your assignment is to select an IMC campaign and conduct an analysis for the selected campaign in a critical, evaluative approach. The goal of this assignment is to analyse the success or failure of a specific recent campaign ( from the past 3 years) and the brand’s communication in a selected country, critically evaluating […]
Identify an IMC campaign for your mentor company. Choose at least four examples of that campaign across different types of media Remember to choose at least one print and one digital. Provide a copy of the image you find or the URL link to the ad in your paper. Analyze the ad in each medium […]
