Evaluate the branding strategy used by this purchase unit of analysis. Describe how your purchase SBU is positioned against its competitors. Use a positioning chart or verbal description. Justify your analysis.
MAKE SURE SOURCES ARE FROM CREDIBLE OUTLETS SUCH AS PEER REVIEWS OR ACADEMIC JOURNALS Directions For this discussion assignment you will analyze your “second most favorite” primary product purchase business or category. For “second most” you cannot use Amazon.com, Target, or Walmart in your analysis. These would be used by too many students as either […]