Analyse the campaign and justify why you feel it is a success using keyAnalyse the campaign and justify why you feel it is a success using key IMC theory and communication insight. T.
Description Find an exemplar of a successful integrated marketing campaign from the last five years. Analyse the campaign and justify why you feel it is a success using key IMC theory and communication insight. Then, pitch how the campaign could be improved. Students’ discussion should be limited to the campaign and the time and environment […]