Based on the information provided in the video case, do you consider Mary Kay to be a global brand? Explain your point-of-view.
Mary Kay Case Discussion (International Marketing) Instructions Mary Kay, Inc. initiated operations in India in 2007 with a full marketing launch in early 2008. By 2009, the company was offering 90 products in India through its direct selling organization composed of 4,000 independent sales representatives. This video case features Mary Kay executives offering different perspectives, […]