Pick a product or service and formulate a plan for researching the customer. Identify what information needs to be collected and how to collect it. Justify the plan in a two-page report.

  Pick a product or service and formulate a plan for researching the customer. Identify what information needs to be collected (secondary and primary) and how to collect it. Justify the plan in a two-page report. Present the industry analysis in a logical format, building a case for industry support of new ventures. This exercise […]

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