What prediction would you make for the success of getting the country general managers in Europe and Japan to adopt the new product? Explain your prediction.

Case Study 2: Transferring Innovation across National Boundaries Imagine entering a hospital for treatment of a medical condition only to come down with a far more serious, perhaps even life-threatening disease caused by that very treatment.30 That, unfortunately, is an increasingly common experience in hospitals located in the United States and elsewhere. The culprit is […]

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