Describe their posts. What kinds of content do they post? Describe it in as much detail as you can. For instance, what hashtags are they using? Do they use certain color schemes or have a particular aesthetic? How often do they post? Does it happen at particular periods of the day or week? Do they have regular collaborators? Do they typically tag others?
Distinct elements This can be tricky as there are two distinct elements: who their audience currently is – that is, who are their followers, listeners, subscribers, etc AND who is their ideal or imagined audience: this includes the people they are aiming at reaching, even if they have yet to be successful in gaining their […]