Compare and contrast the general service, pricing, and integrated marketing communications strategies for 2 of the following airlines below.
Compare and contrast the general service, pricing, and integrated marketing communications strategies for 2 of the following airlines. Be sure to align with course concepts (especially Chapters 10, 11, 14). Also, how are your selected airlines positioned in relation to their direct competitors? American Airlines British Airways Frontier Airlines Qatar Airways Ryanair Singapore Airlines Southwest […]