Use marketing theory to discuss the components, and importance of an integrated marketing mix. Integrate Case information throughout discussion to demonstrate your understanding of theory applied to a given, practical context.

Use marketing theory to discuss the components, and importance of an integrated marketing mix. Integrate Case information throughout discussion to demonstrate your understanding of theory applied to a given, practical context. Specifically: • Introduce the marketing concepts that will be addressed in CSB (namely an integrated marketing mix – product, price, placement, and promotion). Briefly […]

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