Critically evaluate Intel’s strategy of using Justin Long as a spokesperson for its ad campaign.
WSJ article: Intel Taps Justin Long, Who Played Mac in Long-Running Apple Ads, to Promote PCs Video: New Intel Ad Answer: 1) For whom was Justin Long a spokesperson before his recent role as a spokesperson for Intel? What was the tagline or persona in that previous role? 2) Describe Justin Long’s tagline or persona for the […]