How have globalization and technology affected the likelihood of cultural miscalculations in business relationships and communications?Discuss
Academic sources Textbook: What is Cultural Intelligence? Webpage: The Cultural Environment Webpage: Avoid Cultural Blunders That Could Derail Your International Business Efforts Background Information Cultural miscalculations can be a costly mistake for global businesses. Businesses need to develop a better understanding of how culture affects global business. For example, if a sales manager refuses the offer of a […]