Explain the rationale for Starbuck’s joint venture with Tata Beverages, critically evaluate the strategy that informed the investment and comment on whether this was a viable investment decision into the Indian market.

International Business Theory and Strategy Assignment Task and word count Conduct an analysis of the foreign direct investment (FDI) strategy of Starbucks in India based  on Dunning’s eclectic (OLI) paradigm. (2200 words +/- 10%). Unit Learning Outcomes Assessed. 1. Apply theory relating to strategy in the context of international organisations. 2. Critically evaluate theories relating […]

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