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Tag: Journal of Marketing

Write two 1-page summaries and critiques of recent (within the last 3 years) marketing articles from one of the top journals in Marketing.

Posted on by Ambrose

Research Requirement Write two 1-page summaries and critiques of recent (within the last 3 years) marketing articles from one of the top journals in Marketing. These four journals are: Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science. Reviews should be double-spaced with the article clearly referenced.

Explain the elements of your promotional mix.Explain whether you use a push or pull promotional strategy, or a combination of both.

Posted on by Ambrose

Instructions: Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words […]

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