Briefly discuss the characteristics of the business environment, such as intensity of competition, key sources of competitive advantage, and emerging industry trends.
Measuring Marketing Effectiveness Play the role of a marketing analyst and performance measurement consultant. This is the next bastion of marketing consultancy, with companies actively seeking the support and guidance of experts like Koen Pauwels and Tim Ambler for measuring their marketing effectiveness and designing systems that routinely and continuously track marketing performance. However, it […]