The Lego Group believes its optimal target audience is young boys. Who do you think the company’s secondary optimal target audiences might be?Explain
Description The Lego Group believes its optimal target audience is young boys. Who do you think the company’s secondary optimal target audiences might be? What social media marketing efforts might help the company reach those other audiences? Material: Hassan, S. S., & Craft, S. (2012). Examining world market segmentation and brand positioning strategies. The Journal […]