What codes or conventions does the connoted message rely upon – are there other images or ideas that it is drawing on, that it expects its viewer to “get”? If so, what. If there is a linguistic message, does it operate as anchorage? Relay? Both? Explain.
Project 3: Semiotic Analysis Attempt a semiotic analysis of an advertising image following the model of Roland Barthes’ “Rhetoric of the Image.” The overall goal is to identify what the message of the image is and what ideas it is using to “sell” its product. In your analysis, make sure that you identify the different […]