What strategies can be used to reduce the rate of customer defection?Explain
Review Chapter 5: Creating Long-Term Loyalty Relationships, pg. 164. Read Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance by Zealley et al. (2018) Respond to the following prompts: What strategies can be used to reduce the rate of customer defection? How can companies increase the longevity of their customer relationships? Is […]