Evaluate the current status of new media approach in this emerging market for Rugby. What types of rugby programs and events do they carry to the local market? What are the strengths of current media approach? What is missing or lacking?
World Rugby- New Media Approach The new media platform provides an additional promotion and distribution channel for sport organizations. Many sport organizations use new media to disseminate information and products because it is easy to use for both organizations and consumers. Consumers also increase their new media usage to retrieve sporting news and watch games. […]