Misleading or untruthful marketing communications, misrepresentation and puffery:What did this project help to teach you about ethics in marketing communications? Do you think about ethical issues differently now?Discuss
Topic: Misleading or untruthful marketing communications, misrepresentation and puffery The purpose of this podcast assignment is for the students to: develop an understanding and appreciation of (un)ethical and (ir)responsible uses of marketing communications by investigating both academic perspectives and real-world examples have the exposure and opportunity to plan and create communications in new forms of […]