Based on the company’s mission and goals, status in the market, current target market(s), and brand power, you will develop a Marketing Plan for the new product/brand extension.
Principles of Marketing – Marketing Plan: Part 1 Description The market plan is the fashion industry and target market is recently single women in their 20s. Step 1: You are a Chief Marketing Officer (CMO) recently hired to develop a new product line or brand extension for a company’s product/brand (Note: students choose the company […]