Critically evaluate pathways for growth so as to develop a brand that is optimally designed, catering to the needs and aspirations of consumers, and engineered for expansion into new market segments and geographic territories

Summative Assessment There is one summative assessment for this module. Please ensure you read the summative assessment information in full. Module Details: Strategic Brand Management Assessment Title: Strategic Brand Audit Assessment Type: Report Time/Length: 3300 words An appendix is allowable but should be limited to a few pages at most. No critical information should be […]

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