Imagine that you are at the helm of American Greetings during this transition period. How do you decide what to do? Where do you steer the ship?Discuss
As part of an industry with generous profit margins and high barriers to entry, American Greetings had spent decades in a comfortable position. Beginning at the turn of the 20th century, it had helped to create a mass market for the greeting card and had presided over its growth into a multi-billion-dollar industry. Because the manufacturing […]